From the floor of SEMA 2025 to repair bays across the country, one message was loud and clear: innovation excites—but reliability keeps the industry moving.
At this year’s show in Las Vegas, thousands of technicians, shop owners, and equipment manufacturers came together to explore what’s next for the automotive service industry. From smarter lifts to connected diagnostics, the technology on display promised faster service and greater precision. But behind every breakthrough is one essential truth: the best equipment performs only as well as the components inside it.
That’s where reliability begins.
Reliability That Runs the Industry
In every repair shop, car wash, or service facility, uptime matters more than anything else. Motors power the systems that keep those operations running—vehicle lifts, tire changers, compressors, and countless other tools that technicians depend on every day.
At Orange1 America, our focus is simple: supply the OEMs who build that equipment with motors designed for long life, consistent performance, and minimal maintenance. Each design is engineered with the right balance of European precision and American practicality, ensuring consistent operation shift after shift, year after year.
Partnership That Delivers
Reliability doesn’t stop at production. Our partnerships with OEMs go beyond supply—it’s about engineering collaboration, testing, and ongoing support.
From custom shaft dimensions to local stock availability, our goal is to ensure that every OEM partner can deliver their equipment on time and with confidence.
With our Illinois distribution hub and regular shipments from Italy, we keep supply chains flowing smoothly—so our customers can focus on theirs.
Building for the Future of Service Equipment
As new technologies reshape the aftermarket and shop environments, one principle remains constant: durable components make dependable machines. At Orange1 America, we’re proud to support the OEMs and distributors who keep technicians, builders, and service centers moving.
Because when equipment reliability matters, it starts with the motor.
🔗 Learn more about our collaboration with OEMs in the automotive and service-equipment industries:
https://orange1america.com/contact-us/
